Esther Shein
ARTICLES BY THIS AUTHOR
- 4/11/2024
Getting Tactical With Tech and Data in Consumer-First Product Development
CPGs like Colgate-Palmolive and General Mills are recalibrating product development with tech to be even more consumer-centric. Get the details. - 4/5/2024
How Bot-to-Bot Retail Experiences May Impact CPGs
Creating interactive and personalized retail experiences that can be scaled are finally becoming a reality, thanks in part to bot-to-bot models. - 10/16/2023
2024 CPG Tech Budget Priorities
The outlook for 2024 has become somewhat of a familiar theme, and CPGs are no exception: Cut or maintain spending next year — except when it comes to tech. - 9/11/2023
Supply Chain Technology Trends
Consumer goods supply chains remain volatile, which can prompt more investments in supply chain technology. Learn about today's supply chain technology trends. - 8/8/2023
How Mars, Colgate-Palmolive, Nestle & Coca-Cola are Exploring Generative AI
Generative AI has been the term on everyone’s lips this year, and CPGs are taking note. We explore some of the diverse ways the world’s biggest brands are harnessing these capabilities to stay ahead in a competitive market. - 6/23/2023
Why CPGs Like Tyson Foods Are Investing In Supply Chain Control Towers
For Tyson Foods, the future of supply chain management depends on automated, near-real-time insights. Find out how the company is laying the foundation for a supply chain control tower as part of this goal. - 4/27/2023
Retail Media IT: How to Put the Trickiest Puzzle Pieces Into Place
Retail media networks are forcing new compliance, integration, and ROI considerations for IT teams. - 12/21/2022
Building Advanced Analytics into TPx
Trade promotions remain somewhat of a black hole, and CPGs cannot always gauge their effectiveness due to a lack of transparency on their impact on sales and profitability. Learn how TPx has evolved and how CGs can build advanced analytics — and the necessary teams — to maximize their promotions’ effectiveness. - 2/25/2022
The New Tech Empowering Retail Execution
Today's manufacturers need to be quicker and nimbler in their decision making, while the data generated and shared through peak REX helps retailers make better decisions and simultaneously demonstrates the value of their partnerships. Learn how CGs should evolve their REX tech stack to stay competitive. - 10/29/2021
Getting to Broad-Scale AI in the Enterprise
Artificial intelligence is one of the most ubiquitous tech terms in usage today – and some would argue, overused. But don’t be turned off by the hype. AI is posed to have very real and significant benefits in the enterprise.